E-merchandising & CRO consulting

Your Path to Higher Conversion Rates

Grow faster with the world’s first
Experience Solutions

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Get value from your search with Nebelung

Dream bigger, grow faster

Storefront Management

Use global best practices in tandem with knowledge to manage and optimise your online storefront

Search Engine Optimization

Improve your user engagement to Increase your search and browsing conversion rates, powered by AI-algorithms

Experience Design

Our design thinking will help you to create personalised communication with users at every step in their decision journey

Professional search services
Omniсhanell Personalization

Get a comprehensive guide to create

personalized experiences across all physical and digital touchpoints

Data Science & Machine Learning

Unlock business insights and introduce automation on every step of your business journey

Customer Success Services

Hand over project management to our experts, so you can focus on other areas of your business

Trusted by businesses

Samsung logoEuropharma logoOMA logoIntertop logoKaspi logo

Going deeper

What we actually do for your business


Data structuring

One of the most essential aspects in creating an excellent search experience is data formatting and structuring. We provide recommendations on how to structure your data catalog in terms of different types of data that you have, including textual, numerical, geospatial.

  • Defining search and discovery patterns

  • Content reworking

  • Advising on data modeling

  • Restructuring record relationships

Data structuring for an excellent experience
Search optimization with Algolia

Search optimization

Our expertise in search relevance optimization helps you improve project outcomes and discovery processes delivered to your users as well. Our business analysts dive deep into your business metrics, targets and sales data. Get the maximum benefit from using the Algolia search features, according to your business needs. 

  • Relevance tuning

  • Search rules management

  • Dictionary optimization

  • AB-testing & optimization


Search personalization

We help you tailor personalized experiences based on any data you own. We also transform data with the aim of increasing conversion. Adding personalized preferences to the discovery process makes results more engaging for each user.

  • Developing a personalization strategy

  • Integrations with 3rd party tools

  • Business analysis & planning

  • Maximizing ROI

Data based search personalization
Dedicated project management team

Project management

We pioneered Algolia’s implementation as one of the first partners. Our fully dedicated project team, combined with our experience, strongly positions us to provide expert end-to-end services in terms of Algolia based applications, so that you can focus on your business.

  • Developing a six-month roadmap

  • Reporting

  • Support

  • Training courses

Search optimization objective

“Each user gets search results with the highest conversion probability in the minimum of his time and actions.”

Andrey Kondaurov
Search Engine Consultant, Nebelung
Portrait of Search Engine consultant

3 steps of search experience evolution

Start point

Your search engine handles top queries and allows you to find information based on the parameters and structure of the feed. 

Structured data

Basic relevance

User-friendly interface

Advanced level

Your search becomes personalized, you experiment to improve the user experience.

Relevance based on user behavior

Powered by personalization strategies

Optimization with AB-testing

Revolution of search and discovery

Your search engine is as a part of IT architecture of your business. Based on the big data analysis, you provide a first-class user experience.

Multiple data sources

Big Data analysis and optimization


Graph analytics

A new era of UX search analysis

Gaps of classic analytics 

Let’s say you have to perform search and UX analysis or measure conversions. Often, using common analytics tools, the answer to each of these questions can be complicated and time-consuming as well:

  • Over 40% loss of information

  • Simpson's paradox, averaging indicators, analytics leads to errors

  • Analysis of the total body of data, including correct search results

  • Labor-intensive process of analysis and search optimization

  • Flawed search results and navigation gaps, incomplete output

Overcoming gaps of classic analytics
Graph analytics for deeper insights

Graph analytics

Our graphs algorithms capture relationships and connections between data entities. They allow users to apply pattern recognition, classification, statistical analysis, and machine learning to these models, which enables more efficient analysis of Big Data. It helps us to get hidden information in subseconds rather than hours or days.

  • +Identification of search queries with low conversions not available in Google Analytics 360, Amplitude, etc.

  • +Identifying the relationship between search and navigation, catalog structure, and user interface

  • +Reducing the cost of your product team, one graph analysis is comparable to the work of several analysts

Improve your site search UX

Our success will be measured on the concrete results that we can deliver for our customers

  • Click-through rates

  • Conversion rates

  • Search exits

  • Average cart size

  • Avg # of customers purchasing multiple items

  • Time on site/retention

  • Number of sessions per search

  • Bounces/exits

  • Average time spent after search

  • Productivity rate (time it takes to complete an action)

  • Active users

  • Time to content

  • Reducing inbound support tickets

Stay up to date

Main stats on e-commerce search

Nebelung is a strategic partner of Algolia

Time to get better

Trusted by Algolia

Nebelung is a strategic partner of Algolia — a best-of-breed search and discovery platform that enables retailers of all sizes to deliver fast and personalized e-commerce experiences that drive engagement and conversions across web and mobile.


The leading API Platform for Search & Discovery, according to G2 Crowd


One of the fastest on-site search engine in the world

Trust and Experience

More than 11’000+ customers worldwide


Over 400 clusters in 15 regions and 60 data centers

About Nebelung

We are an IT-consulting company focused on helping our clients achieve optimal results through emerchandising, personalization, and search engine services. Our goal is to provide our clients with the knowledge, tools, and strategies needed to create a successful online presence. We specialize in helping our clients create a personalized user experience, optimize search engine rankings, and increase visitor engagement. Our experienced team of experts utilize the latest technologies to ensure that our clients’ websites are optimized for maximum reach and relevance.

Data science experts